The City of Lougheed
SHAPE Properties

Brand Identity, Brochure Design & Copywriting, Creative Art Direction, Interactive Design & Development, Naming, Online, Print & Social Advertising, Packaging Design, Project Management, Signage & Wayfinding, Space Planning & Sales Office Design, Video & Motion Graphics, Video Direction & Production, Website Design & Development

The best way to shape a city is to create it— hence the reason we decided to name it The City of Lougheed. The name quickly became our mission statement.

During the branding process, we started with placemaking elements to collectively reimagine and reinvent Lougheed Town Centre. The marketing platform followed the same eight fundamentals as The Amazing Brentwood: vision, location, connection, events, parks, homes, amenities & value.